Tesla Motors, Inc
Sunday, August 16, 2015
Chapter 11: Developing and Managing Products.
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Tesla was founded in 2003 it was a new product for the car market, they needed a new product strategy, what they did was explain to the cons...
Chapter 8: Marketing Segmentation.
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New Target Market for Tesla: Target: In order for Tesla Motors to keep growing now and into the future, it is going to be important...
Saturday, August 15, 2015
Chapter 15: Marketing communications:
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Tesla Marketing Plan ( mass communication): Master Plan: 1. Build a sports car. 2. Use that money to build an affordable car. 3...
Chapter 10: Product Concept
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The specific strategy of Tesla's brand positioning: Rock Thompson, who is executive vice president at client opinions and also the lead...
Sunday, August 9, 2015
Chapter 17: Personal Selling and Sales Management
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The secret behind Tesla’s phenomenal sales strategy: Tesla’s sales tactics are ultra modern, fast, digital and ultimately causing shock wave...
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Chapter 16: The Effects of Advertising
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Tesla Generates Small Sales, Big Buzz Without Paid Ads: Tesla Motors has no advertising, no ad agency, no CMO, no dealer network. And that...
Sunday, August 2, 2015
Chapter# 14: Marketing Channels and Retailing
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Tesla is creatively using marketing to upend the auto industry business model: There are no Tesla dealers There are no commissioned sale...
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