Chapter 15: Marketing communications:

Tesla Marketing Plan ( mass communication):

Master Plan:

1. Build a sports car.

2. Use that money to build an affordable car.

3. Use that money to build an even more affordable car.

4. While doing above, also provide zero emission electric power generation options.

Mission Statement:

Our intent is to offer a compelling customer experience while gathering rapid customer feedback and achieving operating efficiencies, better control over the costs of inventory, warranty service, pricing, and the development of the Tesla brand.

Tesla’s Principal Marketing Goals are to:

· Generate demand for our vehicles and drive leads to our sales teams.

· Build long-term brand awareness and manage corporate reputation.

· Manage our existing customer base to create loyalty and customer referrals.

· Enable customer input into the product development